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Ride For The Brand

This motto is the ethical code a cowboy is expected to uphold when working for a ranch owner.

During the time of the open range, loose grazing cows were identified by the brand of their owner.

Riding for the brand meant cowboys should claim any maverick, unbranded cows for the ranch as opposed to marking them with a personal brand. The motto evokes a sense of pride, grit, responsibility, accountability, and loyalty.

Perhaps, the best person to explain it is Red Steagall, legendary musician and poet, in his poem so named.

Red Steagall

American actor, musician, poet, and stage performer

Content Provided to YouTube by Warner Music Group


We invite you to join us in riding for the brands of Wagon Wheel Ranch and Sul Ross State University.

Please tell your friends about this extraordinary educational endeavor.

We have a sizable hill to climb to make this happen before the pregnant mares start foaling.

With every dollar, the endowment will preserve our western heritage and empower future horsemen, scientists, and industry leaders…in perpetuity.

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